With the help of video streaming services, businesses may plan events virtually without regard to location.
Virtual events can run independently or in tandem with real ones. Whatever the case, event streaming is unquestionably something you should investigate if your business serves a clientele beyond the local market.
What is a Virtual Event?
In contrast to in-person or hybrid events, virtual events only take place online. Speakers and audience members interact online in a quick session or over several days.
If you recently registered for and participated in a virtual event, you undoubtedly witnessed keynote speeches, panel discussions, real-time surveys, and slack communities taking place on a desktop, tablet, or mobile device.
Because there are no physical location restrictions with a virtual event, event planners have complete creative freedom to create an immersive experience.
The fully customizable 3D platform of Webstream Communications is an excellent solution for conducting an engaging and hassle-free virtual event. Additionally, participants can watch the event from anywhere in Singapore, making it easier for people who previously couldn’t attend.
So how do you ensure the success of your event? Here, we’ve compiled the best tips for you.
Relevance to the Audience: You must have a clear understanding of the overall psychology of your audience. Do they prefer to participate in online event planning? Exactly how tech adept are they? You need to ask many more questions to create a robust demographic profile. Other inquiries to include are the following:
What topics in your industry do they find most interesting?
How engaged or familiar are they with the fundamental social media?
Which offers elicit the best responses from them? (For instance, promo codes and contests)
To get responses from your audience, you may send out surveys or start a discussion forum.
Defining the Format: Like real conferences, you can plan virtual events in various ways. It might resemble a tradeshow or workshop more than a lecture where only one speaker takes the stage. The secret is to develop a distinctive experience that differs from what potential rivals may be offering. Don’t worry! The professionals at Webstream Communications are perfectly trained to help you conduct any type of virtual event that will attract a large audience. If your money allows, you can even pay a design company to make a unique theme or storyboard. It comprises a visually appealing backdrop and a simple navigation system accessible to staff and visitors.
The Choice of Platform: There are a plethora of live-streaming providers available. Periscope, Facebook Livestream, and YouTube Live are a few of the well-liked choices. You can also opt for Webstream’s cutting-edge 3D virtual events platform. It truly is more a matter of personal preference because all services essentially offer the same fundamental functionality.
The Host: Who will serve as the event’s host? You can engage a professional speaker or even a member of your staff who feels confident enough to provide a live presentation to a remote audience. Whoever is chosen as the designated person must be able to talk appropriately and answer inquiries received via social media, present speakers, etc. The presenter should feel at ease facing the camera directly rather than at a script in his hands.
The Venue: Although it’s a virtual event, you shouldn’t necessarily hold it there. Yes, that is technically possible, and doing so will help you save money. Although there won’t be a live speaker, workshops, or tradeshows, keep in mind that you still need room for those accommodations. While you don’t need a particularly abundant and ample space, you still need to choose a location with the essentials, including a stage with a podium and audio/visual gear.
The Time and Date: With a virtual event, geographic issues are entirely irrelevant. But the situation is still as pertinent as ever. Naturally, early hours on weekends are the ideal times. But it’s not relatively that easy. Is there anything else crucial going on at the time of the event? You can choose the time and date when most people will be accessible by asking your audience for suggestions. The number of overseas followers and whether or not the time difference will be convenient for them are other factors you should think about. You can always upload the video on YouTube after the live show.
The connection or unifying topic between the sessions and speakers is the key to a successful virtual conference. Make sure to incorporate live video and audience participation to enhance the event’s sense of community.
In addition, ensure including a social media strategy actively involving attendees.
Talk to Webstream experts who can help you chalk-out the perfect strategy for delivering an immersive experience with increased engagement and reduced costs.