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How Robust Analytics Can Turn Webcasts Into Actionable Insights?

September 23, 2022

Webinars are extremely popular for communicating your business’s success or changes. They are essential for a company’s success because of their ability to build trust, reputation, and popularity. But webcasts are also very useful for collecting data and using data analytics to generate actionable insights. So after planning, preparing, and delivering the webinar, the next step is to analyze the audience data. For example, you can check how many people completed the seminars or for what part of the seminar they were engaging.

Advanced reporting software can give you insights from the data collected during the webinar. And you may be able to recognize valuable leads.

Here are a few ways how analytics can help you get insights from webcasting.

  • Click Through Rates

Click-through rates mean the number of people who click a specific link per registered person. By analyzing this, you will know how engaging your landing page was. If it is low, you need to make your landing page more interesting.

The ideal click-through rate is 34 to 50 percent; however, you only need to worry if it is less than 25%.

  • Track Audience Attention

Here, you analyze the number of people who attended vs. the number of people who registered. This information will tell you how good your marketing was and how well you promoted your webinar. If this score is low, then you should improve your marketing.

You should target above 50%. But if the attendance rate is below 30%, you should change your marketing strategy.

  • Engagement

Engagement measures how much your audience is interested during the webinar. It would mean the claps, likes, emojis, or questions. The engagement rate shows how exciting and understandable the webinar content was. Higher Engagement means better webinars; people may not interact much during the webinar if the content is dull. 

This information can also include the people who watched the event live, and those who watched the recorded version.

  • Webinar Completion

This factor is another estimate of the webinar’s quality. A great webinar will hold most of the audience until the very end. So you need to improve the webinar’s quality if not many people remain till the end. If the webinar content is good, over eighty percent of people will stay for the Q/A session.

  • Brand Interaction

After the webinar, check for the internet traffic to your landing page, social media page, and brand website. A successful webinar will increase this traffic. Additionally, this will increase your lead conversion rates.

  • Demographics

You can know from which part of the world the people attended the webinar. You get the information by having specific links for each region. So each demographic separately will have all the statistics mentioned above. Additionally, you can get other demographic details during registration, like age and gender.

How to use these metrics?

After collecting the information, you must decide the next steps with your marketing and sales team. First, evaluate each metric and read all the feedback and comments. Next, it would be best to pinpoint when these metrics dropped or rose. This information will tell you what part of your webinar was good or bad.

A few actions and analytics are below:

  1. CTR is High but Attendance is low: check your registration page, marketing strategy, and messaging needs.
  2. Low Engagement: improve the webinar topic, add interactive features, and adjust the format.
  3. People leave during the webinar: adjust the timing of the webinar and create more robust and concise content.

Tips for conducting a good webinar

  • Ensure that your webinar’s topic is concise.
  • Include interactive features like live chats, claps, emojis, or polling.
  • Conduct the webinar during which most of your audience will be free.
  • Content should be well-researched and should give sources for your claims.
  • Ensure that your webinar has a strong marketing campaign.

In conclusion, you can use analytics to find actionable insights about your webinar. The most critical factors are exciting landing pages and engaging content.

Webstream Communications can help you create exciting and engaging webinars. Their services include live webcasting, video conferencing, 3D virtual platforms, 360 Immersive experience, and multilingual webcasts.

You can use these to create a wide range of engaging public events, including Town Hall Webcasts, live CEO addresses, training, product launches, and live surgery events.

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